Marketing

The Lamplighter and ChatGPT

During the 18th century, the earliest streetlights in colonial America were oil lamps burning whale

The IKEA Effect
Marketing

‘The IKEA effect’

I’m sure you’ve had the experience of buying a piece of furniture from IKEA, and

Marketing

Perseverance

In the iconic movie, The Shawshank Redemption, Andy Dufresne decided to send one letter a week to

Marketing

Nothing lasts forever

We all remember the scene from the 1987 film Wall Street where Gordon Gekko [Michael Douglas] called

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